After your customers have told you a bit about themselves through the sign-up process, don’t let that precious data go to waste. You can use this to better tailor your scheme towards customers and offer more perks that will go some way towards establishing your brand. Travel companies such as Flybe are very good at using their customers data to offer them relevant deals.Read more »
Customer feedback is the best way to find out if your loyalty scheme is working well; which aspects can be improved; whether it is garnering a decent amount of attention, and if there is any way it can be made easier to use. It is worth trialling your loyalty scheme beforehand with a corporate team member or a ‘secret shopper’ customer to identify any holes in your system, such as usability, complexity, and value. UK based company npower contact their customers regularly to get customer feedback, however generally it seems to be smaller companies which are better at doing this sort of thing.Read more »
When running a loyalty scheme it should always be made easy for your customers to understand so that they know exactly what they are getting and how to go about getting it. There’s nothing worse than starting a fantastic and well thought through loyalty scheme only to find out that it comes across as being too complex or time consuming for customers to be interested in committing to it. Therefore make sure that you keep small print to an absolute minimum and be as transparent as you can. One company that does this well is burrito makers Boloco.Read more »
If you’re in the midst of putting together the perfect loyalty scheme, you’ll know there are dozens of facets to consider; not least of all, what exactly you’re going to be offering your customers.
It probably goes without saying that your scheme needs to offer a tangible reward that customers can realistically enjoy if they are to sign up. You may choose to offer them free gifts from your own arsenal of goodies, or money-saving rewards that will help your customers to save money each time they shop.Read more »
Introducing a loyalty scheme is one of the easiest and most cost effective ways of rewarding customers for giving you their business. Not only does it help to keep them coming back; it can also be a great way to attract new customers to your brand.Read more »
You can’t serve your customers well without learning about their needs through connections and engagement. Customer engagement strengthens brand loyalty and forms profitable impressions for businesses and customers. Use customer engagement as a tool for delivering superior customer service and enhancing consumer experiences in the following two ways:Read more »
Choosing a way to satisfy complaining customer can be very tricky. This question can become even harder if your goal is to make customer truly happy and loyal, not just to stop him from complaining. There are many opinions and over-used strategies out there, but what does actually work?Read more »
We’re happy to announce several new updates. Last few weeks were full of development with purpose to make Nicereply more intuitive to setup. There were several questions about integration setup, what may be a bit confusing for most of you. Since ability to connect with cloud based help desk apps it the most used feature we’ve decided to simplify this process. You can easily integrate your favorite app in 4 steps now.
Read more »
Recently, a lot of research has been made on a field of customer service. Some of the results of this research can be directly implied by you, Nicereply users, but sometimes the connections are not so clear. Today we are going to explore the connections in a research compiled by CRM Analyst Ashley Verrill in cooperation with customer service expert, Shep Hyken.Read more »