We are starting a new series to help you improve your customer’s experience even more: Tip of the month. Every month we will invite one professional from the field to share some of his or her experience with you. The first professional is Shaun Caldwell the founder and Owner at Global Marketing Mavens.
“In today’s crowded marketplace, companies are struggling to differentiate themselves from competitors. The playing field is level when it comes to products, services and pricing plans, making customer service a key driver for organizations looking to distinguish themselves.
Smart devices have changed how consumers communicate with one another, not to mention, with the companies they patronize. Businesses that recognize this change and create customer service strategies and tools that leverage these connected devices will have a real opportunity to impact their bottom lines, and retain and grow their customer bases.
Here’s why.
1. Loyalty: By connecting with customers on-the-go, companies and organizations create customer loyalty, which translates to retention. As customers choose to stay with the company, they’ll expand the services they use, products they buy and the amount of money they spend.
2. Personalization: The consumer is looking for a personalized experience, and the mobile channel provides the best opportunity to do so. Companies can offer customer services relevant to the individual in question — be it the applications and products they subscribe to, their location information, etc.
3. Consistency: When a company or organization keeps information up to date and consistent with a smart mobile app, its customers receive the same answers, regardless of channel. This enables a deeper understanding of customer relationships, and delivers tailored and personalized experiences.
4. Cost: Calls or emails previously handled by contact officers can be addressed directly by fellow consumers. Provide direct access to information, troubleshooting tools and diagnostics. This foresight drives down costs.”
So don’t hesitate and chceck out our app for an android! 
Tip of the month - other posts
- Today’s tip of the month